Lincoln Electric is dedicated to the training of effective, productive and quality welders. To aid in its cause, the company has simplified and improved its VRTEX upgrade program for the VRTEX 360, a software-based weld training system that immerses the student in a virtual reality environment complete with sight, sound and tactile sensations. The program changes include a simplified naming strategy, an easier ordering and sales process and a broadened eligibility for choosing upgrade options. These program modifications started on April 2 and are the latest in a series of improvements designed to better align the program with customers’ needs.
“As our offering expanded, Lincoln Electric has moved to a more flexible approach,” said Deanna Postlethwaite, marketing manager of Lincoln Electric Automation. “Customers have told us they want flexibility, choice and simplicity when it comes to purchasing the VRTEX 360 and the software upgrade releases. Our new programs provide offerings with flexibility for the customer to choose only what they want, when they want it. It also provides the customer better visibility of the contents, functionality and user interface included with each release.”
“By simplifying the program, we can quickly and easily provide new functions like the virtual bend test and expanded scope such as THEORY function additions to enhance training systems for welding instructors and students around the world. This year will include amazing new releases and exciting functionality. By implementing the changes to the program now, we can better serve customers in the future.”
Independent, or a la carte upgrade releases enable users to purchase VRTEX 360 upgrade features based on their specific needs. Each upgrade contains a bundle of features that the customer can review and evaluate prior to purchasing. Users have the option to purchase or skip the upgrade if it does not fit into their welding training program.
VRTEX 360 Extensions upgrade packages are sent directly to customers who purchase the program with supporting literature, materials and curriculum components useful in any welding training environment. For more information on the VRTEX 360 and its program updates, visit www.lincolnelectric.com/vrtex360.
