Caterpillar Gets Dirty with Mike Rowe

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July 26th, 2010

Mike RoweMosquito Control Officer, Tar Pit Cleaner and Lava Evaluator are just a few notches on Mike Rowe’s seemingly endless resumé. As host of the Discovery Channel hit TV show “Dirty Jobs,” Rowe gets himself into some sticky (not to mention smelly) situations, but his latest gig as a partner with Caterpillar will cause less of a mess. The partnership will have Rowe highlighting the important and essential work Caterpillar customers perform everyday.

Rowe will be spending time with Caterpillar customers and dealers to get a real world perspective on their jobs and how the two partner to be successful. These encounters will be featured on cat.com and at Cat Dealerships across the country and will be used to demonstrate the solutions that Cat Dealers provide their customers throughout the lifecycle of their equipment, highlighting their superior parts and service support.

“When hard work is being performed and progress is being made, Mike wants to be in the thick of it, so teaming with him is an absolute perfect fit,” said Denny Vosberg, Caterpillar parts and service support manager. “Our dealer personnel are the best in the world and have been supporting our customers with their critical work for generations. Now is the time to shine a light on it and Mike is going to help us with that.”

Rowe, who calls himself a perpetual apprentice, has performed more than 300 jobs in locations around the country via his show. Mike is also the creator of mikeroweWORKS.com, a website dedicated to and for people in the trades to meet, to discuss relevant topics. He says his partnership with Caterpillar was “inevitable” because the two share the same work philosophy.

“I see Cat equipment and the hard working people operating it around the world, building and creating infrastructure,” said Rowe. “I’m excited to go beyond the machine and talk with the people who are actually making it happen.”

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